The Star, Sydney

Access worked hand-in-hand with The Star as its retained consumer PR agency of record from 2014 to 2019 (including winning two competitive reviews) across lifestyle, dining, retail, events, conferences, community relations, managing an always-on press office, stakeholders and ad-hoc projects.

Our objective was to position The Star as a distinct, must-visit Sydney destination and drive visitation to its restaurants, entertainment and retail precincts. In addition, given our long-term relationship, we prioritised fresh, creative thinking to some of the regular activities and milestone events.

We launched restaurants, pop-up events, collaborations with Vivid Sydney and ensured The Star was a media favourite.

Our initial brief was extended to include community relations and business events.