Good Food Month

Over four years, we managed all the publicity for this amazing month-long celebration of food.

With Destination NSW as a key stakeholder, our remit was to focus not only on Sydneysiders, but

interstate and international potential visitors, as well as ensure major sponsor Citi was supported in our media relations.

In one year alone, our results included:

• 23% YOY media coverage increase
• 1,400 media stories
• 42 million media impressions
• Sydney metro television coverage at all key events
• Extensive radio coverage
• More than 95% positive or neutral media coverage
• One million attendees
• 4 out of 5 of ALL Sydneysiders said it was an iconic Sydney event
• Strong international coverage in
• New Zealand (including TV), South America, Spain, US and UK