Art Gallery NSW

Access PR was the consumer PR agency for the AGNSW, for five years, creating publicity and awareness campaigns and driving coverage and foot traffic for everything from major summer exhibitions to targeted workshops for those dealing with dementia.

We worked on the Modern Masters of Art from the Hermitage; Archibald, Wynne and Sulman Prizes; Art Express; Rembrandt & the Dutch Golden Age: Masterpieces from the Rijksmuseum; Adman: Warhol before pop; Robert Mapplethorpe: The Perfect Medium; Nude: Art from the Tate collection; Frida Kahlo and Diego Rivera; and Tang: Treasures from the Silk Road capital to name a few.

Our work has helped deliver record crowds, the most coverage ever for an AGNSW exhibition at the time and extended shows. Importantly, we achieved a major goal for the gallery by engaging and attracting younger, non-traditional gallery visitors.