A Night in the NT

To build brand advocacy for the Territory among Australian media, we created a multi-sensory experience called A Night in the NT, a ‘mini’ NT complete with tonnes of red sand shipped in from the Red Centre, at a private venue in Sydney.

The nation’s top tier travel, lifestyle, arts and culture media experienced contemporary Aboriginal culture, from food to music, fashion to art. A special VR experience was also part of the evening.

The event also acted as an opportunity to start, continue and reopen conversations with media to position the NT as an on-trend destination for culturally informed travel in Australia. 

Curator of Parrtjima – A Festival in Light, Rhoda Roberts delivered an emotive speech to introduce the upcoming festival and explained the connection between Aboriginal art in the Red Centre.

Parrtjima’s crowd favourite, Grounded Space, was recreated and projected onto the red sand floor; live models showcased Indigenous fashion, chef Zack Green gave a presentation about native ingredients and cooked a huge barra over an open fire.

The event was an overwhelming success, creating and deepening media’s understanding and awareness of what the NT has to offer when it comes to Indigenous cultures.