Tourism NT has launched a new, national marketing campaign, ‘Culture is closer than you think’, reminding Australians of the many unforgettable Aboriginal experiences available only in the Northern Territory.
Running across digital, OOH, social media, YouTube and PR, and supported by paid and earned media and influencer partnerships, the campaign highlights that no passport is needed to experience truly amazing culture, including some of the world’s oldest continuous living cultures, which are on every Australian’s doorstep.
Produced by creative agency Common Ventures, the campaign is accompanied by two dedicated itineraries for both the Top End and Red Centre, as well as an education video for travellers – voiced by NT local, Gurindji man and prominent ABC radio presenter Charlie King.
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