AnalogFolk Australia CEO Matt Robinson and Chief Strategy Officer Ben Hourahine have acquired the agency from the UK parent company AnalogFolk Group Marketing and Technology through a management buyout.
The buyout sees the Australian agency become a fully independent, locally owned Australian business after 11 successful years in market. The agency will still have ties to the global group, but the change in ownership will give AnalogFolk Australia the independence to develop its own strategic vision, offerings and partnerships locally.
AnalogFolk Australia’s current clients include Bayer, TAL, Proximo Spirits, Pet Circle, ROKT, Curtin University and BWX (Nourished Life).
In 2021, AnalogFolk Australia won a Gold APAC Effie for its campaign for Hyundai, 4 Second Reviews, which in 2022 then went on to be one of only two finalists globally for the ‘Best of the Best’ Global Effies in the Automotive category.
This was fresh off the back of three agency of the year awards from Campaign Asia across digital, social and content.
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