Afterpay, the #1 buy now pay later payments platform, has announced the return of its bi-annual shopping event today, now in its fifth year, with an integrated marketing campaign, “Carte Diem” developed by creative agency partner AnalogFolk. The campaign launches with a new and timely shoppable augmented reality experience ‘Invisible Drops’, bringing the in-store experience direct to customers in lockdown or wherever they are. The Afterpay Day ‘Invisible Drops’ allows Australians to unlock access and discover exclusive product drops in 3D before purchasing online.
The product drops are a first for Afterpay Day, with some of the top Afterpay Day merchants including Dyson, Sephora and Culture Kings releasing exclusive items and deals in a 3D world on Afterpay Day for Australians to scan and discover across the Afterpay site, app, social media and YouTube.
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