Background
One hundred per cent of SBS commercial revenue goes to fund compelling content across all platforms, and the network's ‘Short Break' positioning is central to its sales strategy.
SBS does not have the marketing budget of its competitors, and therefore requires ongoing, effective PR to convey its key message that SBS is the best place for advertisers to tell their stories.
In this instance, Access PR's objective was to communicate the advantages SBS Short Breaks offer, using Coopers' Pale Ale's sponsorship of RocKwiz as an example.
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