Ipsos Australia is one of the world's leading survey-based marketing research firms. Founded and run by market research professionals, Ipsos interprets, simulates and anticipates the needs and reactions of consumers, customers and citizens - locally, nationally and around the world.
The Ipsos-Eureka Annual Climate Change Survey has been conducted annually since August 2006, with each wave surveying more than 1,000 adults, via fieldwork agency I-View.
Objective
Our objective was to generate publicity to increase awareness of the Ipsos-Eureka Social Research Institute's third Annual Climate Change Survey highlighting the national trends.
Ipsos is not well known in the mainstream media which presented a challenge.
Results
The media coverage achieved nationally was extensive with over 50 stories in major print and online publications, as well as on radio. In addition, all of the key messages were included in a majority of the media coverage.
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