Latest News

PumpTV is Australia’s first and only digital petrol station TV network that utilises an exclusive content partnership with Seven Network and Yahoo!7. Delivering directly to 19” sunlight readable LCD screens (with full audio) installed at petrol stations throughout Australia, PumpTV was launched in October 2009 by United Digital Media.

“adstream’s agreement with Pump TV expands its out-of-home destinations and follows our recent partnership with oOh! Media for an online file delivery service for outdoor print ads,” adstream Managing Director Peter Miller said.

“We have taken extra steps to implement our nVerge technology in order to streamline the workflow required for PumpTV screens that sit above petrol pumps,” Miller added.

PumpTV National Sales Manager Teyghan Stadelbauer said: “The partnership with adstream will help us achieve our core objective for advertisers – verifiable advertising that reaches millions of highly engaged consumers per month whilst they fill their vehicles at the pump. This partnership will allow for efficient and secure digital delivery of TV commercials that will be scheduled for full viewing; ensuring each commercial is seen in the right format and at the right time.”

PumpTV initially launched through Coles Express, rolling out over 240 screens in Melbourne and Sydney by the end of 2009. The company plans to roll out screens to over 400 petrol stations with more than 4,800 LCD TVs nationally over the next two years.

PumpTV screens offer unique advertising opportunities in formats such as 15 and 30 seconds TVCs and animation "wraps" that wrap around the news content, available in 10 and 20 seconds increments.

For further information, please contact:

Chantal Brodrick
Adstream
T: 02 9467 7534
E: chantalb@adstream.com

OR

Rochelle Burbury
Access Public Relations
T: 02 9279 4799
E: Rochelle@accesspr.com.au

OR

Susan Hoerlein
Tsuki PR for PumpTV
T: 02 8354 1830
E: susan@tsuki.com.au

About adstream

adstream enables advertisers and marketers to manage campaign content from approval to distribution seamlessly and globally. adstream provides world class innovative software solutions to facilitate workflow management with products including projectbank, Quickcut and adbank. The hallmark of adstream’s services is that they are robust and integrate readily, are supported by industry veterans and enthusiasts, and are extremely easy-to-use. adstream operates across 42 countries supported by 10 regional offices. These figures continue to grow as companies adopt Adstream as their preferred digital media exchange.

About PumpTV

PumpTV is a revolutionary new outdoor advertising platform utilising Australia’s first and only national digital petrol station TV network. PumpTV’s forward-thinking concept is unique as one of the few measurable and verifiable outdoor platforms available to advertisers. Between 2010 – 2011 PumpTV plans to roll out over 4,800 TV screens across 400 petrol stations nationally.

Launched in October 2009, PumpTV delivers content and advertising to their proprietary LCD TV screens situated above petrol pumps at petrol stations, engaging an ‘on-the-go’ audience for up to four minute intervals. Seven Network and Yahoo!7 are the company’s exclusive content partners delivering news, sport and weather updates, refreshed four times a day, every day of the week. To learn more go to www.pumptv.com.au