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Featuring on Allure Media’s gaming site Kotaku, the takeover for Sega’s new Aliens vs Predator game sees the background and even the trailer change depending on the viewer’s interactive choices.

Allure Media managing director Chris Janz said: “It’s clever, fun and perfect for SEGA’s sophisticated gaming audience who have high standards when it comes to interacting onscreen. Kotaku reaches over 200k Australians monthly that are passionate about new gaming titles and new things happening in the international gaming community.”

Allure Media worked with planning and buying agency Mindshare on the creative and media strategy for this campaign. The Allure creative team built and implemented this takeover which runs for one week.

For more information, please contact:

Andrea Kerekes
T: (02) 9279 4011
E: andrea@accesspr.com.au

Sylvia Geaitani
Access PR Access PR
T: (02) 9279 4033
E: sylvia@accesspr.com.au

About Allure Media

Backed by technology investment company Netus, Sydney-based Allure Media is the country’s fastest growing and most dynamic online publisher. Allure Media’s year-on-year page growth of 215% far outstrips other publishers and its strong focus on audience engagement sees its network hold the number one place of all Australian publishers for page duration*. In fact Australians spend more time on its technology portfolio, that includes www.gizmodo.com.au, www.lifehacker.com.au and www.kotaku.com.au, than any other technology network. Allure Media is the first international partner with global women’s online network phenomenon Sugar Inc. There are 14 Sugar sites reaching 10 million unique visitors a month. Allure Media has launched three Sugar sites as part of a network in Australia with more to roll out progressively.
*Nielsen Market Intelligence August 2009