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The agreement with FIFA will see SBS DVD release a number of new Official 2010 FIFA World Cup™ titles, including the FIFA World Cup™ Preview, FIFA World Cup™ Final, FIFA World Cup™ Highlights, Best Goals/ Best Saves and a special Socceroos Highlights DVD.

SBS has been the official broadcaster of the FIFA World Cup™ since 1986, and 2010 will be the first year that SBS DVD has secured the official DVD rights for the game.

National Manager, Content Sales and Distribution, Sharon Ramsay-Luck said: “SBS is the broadcast home of football in Australia, so it’s very exciting for SBS to extend its fantastic association with the world’s greatest sporting event even further this Cup season.”

Manager, DVD Acquisitions and Development, Janine Burdeu added: “For the 2010 FIFA World Cup™ SBS viewers can watch every live game on television, catch up with missed footage online and, now, own and relive all the best moments with official 2010 FIFA World Cup™ DVDs.”

SBS will also produce and sell a range of 2010 FIFA World Cup™ books, programs, CDs and games.

Since its partnership with Madman Entertainment began in 2007, the SBS DVD catalogue has grown to be one of the largest independent catalogues in Australia.

The agreement was negotiated by SPORTFIVE, FIFA’s sales representative for worldwide Fixed Media Rights to the 2010 FIFA World Cup South Africa™, excluding Spain.

For further information about SBS consumer products go to: www.sbs.com.au/shop

For more information, please contact:

Kristy Gordon
Access Public Relations
T: (02) 9279 4844
M: 0407 708 635

Kate Arcidiacono
SBS Content Sales and Distribution
T: (02) 9430 3795