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The agreement, which came into effect 1 February, gives iPRIME the exclusive rights to sell advertising inventory on OurPatch’s network of more than 250 community‐based websites across Australia. It forms a powerful consolidated offering for advertisers looking to target regional Australia.

With a combined audience of 440,000 unique visitors each month, the PrimeMedia Online Network boasts the most extensive reach of any digital publisher targeting regional Australia. The new network is well‐positioned to meet the advertising needs of the under‐serviced regional and rural market, which accounts for nearly half of Australia’s total population.

iPRIME general manager Shane Wood said: “Prime Media Group is delighted to commence this sales partnership between OurPatch and iPRIME/iGWN. It further reinforces our commitment to deliver local content and advertiser solutions to an online regional audience.

“We look forward to an exciting partnership with the OurPatch team for many years to come.”

OurPatch managing director Simon van Wyk said: “Rural and regional Australia represents a huge opportunity for many companies who have concentrated on marketing to the cities.

“We’re really excited to be working with Prime. It allows us to deliver compelling marketing opportunities to this important market. Together, we’re unique in this regional focus.”

For more information, please contact:

Rochelle Burbury
Access Public Relations
T: (02) 9279 4799
M: 0408 774 577
E: rochelle@accesspr.com.au

About iPRIME

iPRIME/iGWN (www.iprime.com.au) delivers relevant media targeted at regional audiences with its websites, featuring hyper‐local content generated specifically for individual towns and cities in regional Australia. iPRIME delivers the latest content, tailored specifically to the needs of each community. Each regional site includes links to PRIME Television content with cross promotions relevant to that specific region. It also includes local sports, jobs, events and activities, dining, entertainment and promotions, partners with local sports and community groups, as well as real people from the community. Local video and text news is generated round the clock by PRIME's team of 49 journalists and 31 camera/edit professionals, all regionally‐based and focused on the individual towns and cities represented.

About OurPatch

OurPatch (www.ourpatch.com.au) is a locally‐owned publishing venture that aims to give a voice to regional and rural Australia. Launched on Australia Day 2008, OurPatch has built a network of more than 250 community‐based websites all across Australia and has compiled regional Australia’s largest online marketplace, with more than 250,000 listings in its business directory. OurPatch helps regional Australians develop their businesses while also providing the people in these towns the tools to grow their own online community.